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Defining Touch One Company to Define All of Your Home and Office Needs! Cheryl Haas - Home Staging Wizard!

Home Staging

   

Special Links

Stagedhomes.com

Memphis Area HomeStagers Association - GMIRC

My Staged Properties

National Association of Professional Organizers

New!
Stage® it Now and Pay Later!

What is Staging® ?

Staging is the process of preparing a house for sale regardless of its price or location.  Accredited Staging Professionals (ASP) follow a proven system for repositioning furnishings to create a positive impact on buyers the first time they walk through the door!  A Staging Professional is able to maximize property appeal for the broadest market segment possible.

 “The ASP designation is a benchmark of true excellence in customer service for home sellers. Cheryl is dedicated to the principles and practices of Staging and the many benefits this service will bring to her clients.

Studies show that houses that are Staged® are on the market for an average of 13.9 days. Homes that have not been Staged® are on the market for an average of 30.9 days. The average amount earned over list price on Staged® homes is 6.3%, and homes that haven't been Staged® earn only 1.6% over list price. This study shows you one of the benefits of Staging® a home. Other benefits are that Staged® homes look better and sell faster and for more money in most markets

 

Gift Certificates Available!

"In the past year Defining Touch has successfully Staged over $8,945,600 worth of real estate property. Of those properties that utilized the full staging service the average time on market was 7-14 days. Many of these properties were previously on the market with no offers, but after completing HomeStaging received full list price . Staging Works!"
 

"Buyers only know what they see, not the way it's going to be!" 
Barb Schwarz

  • Staged Homes Sell Faster - "One of the most important things that you can do to sell your listings quickly for the highest possible price is to 'Stage' them" ... Jerry Fowler/Realty Times
  • Professional Home Stagers are practiced in the art of preparing a home for resale - "Typically a potential buyer has made up their mind ten seconds after they step in the front door.  They were already forming an opinion as they pulled into your driveway!  To achieve the greatest possible outcome, a home should always be presented at its best the first time around." ... Lori Matzke/Real EstateABC.com
  • Home Stagers Help a Buyer see Themselves In Your House by using tools that make your home more market ready - "Maybe the problem is that your home looks too much like your home, and house hunters cannot connect in a way that makes them feel like it could be their home.  Enter a Home Staging Professional.  The house will sell faster and for more money when you leave the house to speak for itself." ... K. Dennis Jennings/Midsouth magazine.
  • "Statistics show that Staged homes sell an average of at least 17 days faster than non-staged homes, and the average difference in selling price over list price for staged homes is 6.3% vs 1.6% for non-staged homes, and that a potential buyer will lower their offering price three times as much as it would cost to fix an item in the house" ... Village Voice March 2002

"It's Better To Be Looked Over Than Overlooked...!"

Customized Home Staging® offers a range of services to meet the needs of the home seller for the lowest possible investment and the largest return on investment.  We are dedicated to securing as much equity as possible for the home seller. 

STAGING® PACKAGE FOR OCCUPIED HOMES

The Staging® Package consists of the following services:

  • Telephone interview with the REALTOR® and Homeowner to determine need.
  • First visit to conduct Exterior and Room by Room Interior Analysis.
  • Itemized Recommendations Report with copies for REALTOR® and Homeowner.
  • Development of Detailed Plan to accomplish tasks itemized on the Report.
  • Set Deadline for tasks to be done with input from REALTOR® and Homeowner.
  • Followup Phone Calls to keep track of work progress.
  • Second visit to complete furniture, accessory, and art arrangements.
  • Certification that the house is Staged®, allowing us to attach the "Staged Home" sign rider to the agent's sign and allowing us to list the house on StagedHomes.com under "Properties for Sale". Currently, the StagedHomes.com website is receiving 3.5 million hits per month, many of these are buyers looking for a Staged® Home to buy!

The fees for the Staging® Package are based on the size of the house and the amount of Staging® required.  The fee will be disclosed upon viewing the property.

NOTE:  Occasionally, we get a request to do only the analysis without the followup.  This can be done, but a great deal of the expertise that an ASP brings to the Staging process shows up in the final Staging.  Don't sell yourself short by not taking advantage of the vision and critical attention to detail offered by an ASP. A non-certified house cannot be advertised as a "Staged® Home" nor can it be listed on StagedHomes.com under "Properties for Sale."  Call Cheryl for the analysis only fee.

VACANT HOUSE STAGING® SERVICES

Vacant house Staging® services are available using inventory provided by Defining Touch for furniture and accessories or using  local furniture rental inventory.  After discussing the client's needs, Cheryl will go to the house, take digital photos, and prepare a FREE bid for Staging®.  Staged vacant homes have a decided advantage over the empty vacant homes on the market.  Prospective buyers are better able to envision how the space will accommodate their furnishings when some degree of Staging is done.  Buyers need something to relate to in the space.

Related Articles on HomeStaging:

"Why To Use a Certified Staging Professional"

"Taking The Stage"
Memphis Commercial Appeal

"Your Place or Mine?"
Southwest Airlines Inflight Magazine Article

"Cheryl Haas Receives National Recognition"

 

 

Cheryl and Barb Schwarz, creator of Home Staging and CEO of StagedHomes.com.

December, 2005 - Cheryl participated in a special training and HomeStaging event in Brentwood, Tennessee with Barb Schwarz and other Accredited Staging Professionals. Cheryl Haas served as a team leader in Staging the 6000 square foot home for sale that was also filmed by ABC for a special report featuring Ms. Schwarz.

 

Home Staging & Organization Specialists
One Company For All Your Home Selling and Organizing Needs!
901.867.5155 office | 901.867.1512 fax
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